Top 7 Brand Campaigns That Bring The Most Engagements

Most people consider branding a one-time thing that happens at the initial stages of business creation. It involves the development of logos, slogans, color palettes, websites, stores, etc.

But although branding starts at the beginning, it doesn’t end there. It’s a wide spectrum of events that changes as the business progresses. Which means to say that it goes beyond the logos and aesthetics, the values, missions, and messaging will be created and recreated over and over.

Brand campaigns are one of the techniques employed to continually improve their brand identity. And, of course, like most campaigns, some are designed to garner the most attention and engagement.

Here are the most effective brand campaigns you can do to expand your reach, maximize your influence, and drastically increase your brand followers.

1. Branded Hashtags

If there’s one relatively easy and cheap way to market your brand, it’s this: branded hashtags. As long as you have a social media account, you can instantly publish a post with your branded hashtags on them.

A regular post might be seen only by your followers, but with a hashtag, even non-followers can view your content. If your branded hashtags are fairly known, then they won’t even have to search for them, they will just pop out of their friend’s content.

Super important things to consider with hashtags: make sure to use your brand name and slogan along with other campaign-specific hashtags. For instance, #Nike #JustDoIt #SupremeKicks #AirforceHype.

Be consistent with your branded hashtags for more than a month. Do not change regularly, or else your traction will be less. Note that initially, your consumers have no idea about your campaigns (only your name), so you might as well stick to these hashtags keywords for a while.

Make sure to consider keywords that your potential customers might find along their search. If it’s too complicated or unrelated, fewer people will find your content, if at all.

2. Honoring The Product Source Through Packaging

I’ve seen this well played out in several produce-related companies like chocolates, coffees, milk, and snacks.

If you’re grateful for your farmers and the source of your products, it’s a good idea to design a package that displays their faces and their organizations. Is it a branding campaign, you ask? If branding means uplifting your business identity, then it surely helps.

This type of campaign helps promote a more inclusive, understanding, sustainable, and healthy brand. It tells consumers that you value your resources and the direct people that cultivate those resources.

Produce businesses are not the only niches capable of using these campaigns to great advantage. This can also be done for retail clothing, manufacturing, tech, and services.

3. Merchandising

Merchandising is a great way to disseminate your brand without being too salesy. Merchandise materials are, after all, necessary for some people. People love to buy or get free things like pens, mugs, shirts (there are lots of funny things you can print on shirts), hoodies, and tumblers.

So these materials are perfect for mass brand campaigns. When done perfectly, your brand will be seen anywhere. And as we all know, brand recognition is the first step leading to a purchase.

Just make sure to design your merch in alignment with your brand identity. Everything must be consistent, from the fonts to the color combinations, from the letter hierarchy to the tone of messaging.

Even better, with the rise of merch creators, you can easily access inexpensive merch to market your brand. There’s Merch By Amazon, Etsy, Printify, and more!

4. Display Ads

Display advertising by search engines is the easiest way to build your audience if you’re a budding brand. Not to mention, it’s fairly inexpensive.

So what is a display ad? These are the kind of images, videos, and texts you see when browsing other sites. It’s either at the top or at the bottom, or on either side. When a website joins a Google Adsense program, they have the option to allow advertisers on its pages. You can be one of those advertisers.

The best thing with display ads is that they are designed and programmed to be shown on relevant sites that your potential customers are likely to visit.

And more importantly, since they are comprised mainly of images, this is the perfect online tool for brands that are just starting to build more brand recognition. Imagine seeing a certain football logo everywhere, you might conclude that this sports team is famous.

That’s how display ads help. Although there are other advertising tools from Google, such as search ads, the display ads bring the most bang when it comes to branding goals.

5. Logo Redesign Challenges

Logos are the most visible branding asset. In fact, some people think that a brand is all logos. Although it’s not true, it speaks volumes about how people treat logos in relation to brand identity.

That’s why when you are a fairly known brand, having logo redesign challenges are a fun and creative way to promote your brand, create buzz, and boost engagements.

Also, logo redesigns can be patterned after seasonal events like the Football cup, Olympics, Halloween, Christmas, New Year, Holidays, and more.

What more is that there are multiple sites that offer logo redesign contests. A global pool of talented artists can vie for the top prize, in the end coming up with a stunning design depending on your preferred contexts.

Or you could initiate the logo redesign yourself. Rebranding is a great way to create buzz — and a positive engagement, if you do it well enough.

For an easy and inexpensive logo rebrand, try BrandCrowd’s logo generator. Just type in your preferred keywords and expect a hoard of relevant premade templates you can easily customize. That’s it, your rebranding campaigns are all set.

When doing a rebrand, don’t forget to maximize the interesting opportunities it could create, meaning, post your campaigns anywhere, such as a teaser of your rebrand, the selection of colors, the rationale behind a rebrand, your designers, and more!

6. Slogan Campaigns

Slogans can be a constant thing — like Nike’s Just Do It, and McDonald’s I’m Lovin’ It. But you could also create slogans every now and then. It’s a good way to generate buzz around your brand. Plus, people get to see your feelings and thoughts in the current situation.

Slogans, like logos, are also full of creative opportunities. If not the witty punchlines, slogans can also come with images and a whole set of new color combinations. So if properly marketed across your channels, slogans can renew interests, engagements, and interactions, leading to more purchases, brand recognition, repeat buyers, and trust. What more to ask, right?

However, do take note that while a slogan can change from time to time, logos do not. And even if you opt to regularly modify your slogan, make sure there’s at least one slogan that is consistently used and that your customers know of.

7. User-Generated Content

There’s no marketing strategy easier than user-generated content. Instead of doing the work to create content, your trusted users are the ones expending the resources and the labor.

Of course, it’s not easy to encourage your consumers to do the work for you. That’s why before user-generated content can happen, there have to be dedicated users that trust your brand enough to recommend you through their social media content.

And if successful, user-generated content is able to push the results of traditional marketing and level up to newer heights. Why? Because people are more likely to buy products and avail services that their close friends and family or social media acquaintance recommends than third-party advertisers like billboards, online ads, and magazines.

Not to mention, user-generated content is relatively cheaper to create because the costs of time and money now rest on trusting consumers. However, the responsibility to live up to the standards set by your content creator/consumers will also skyrocket.

You need to deliver what has been promised by your consumers, or else the backlash would be so extreme that instead of getting positive results, you’ll get negative feedback online. And this feedback would gain speed faster than the positively perceived user-generated content.

Final Words

There’s no one-size-fits-all strategy when it comes to brand campaigns. In fact, to achieve your goals, you need to incorporate several from this list and more. Through this way, you can access a wide array of customers in all areas of their buyer journey. It also allows you to influence them in different channels and touchpoints.

However, do not make the mistake of shelling out a huge investment in the first stages of your branding journey, like blowing your marketing budget solely on social media or in TV advertisements.

Because the truth is, if you’re starting out, steady and slow is the name of the game. You can build awareness this way without spending too much. In the long run, your brand will become well-known, and the recognition will last.