Crochet is the bohemian chic trend that is heating up this summer 2022.
From baby boomers to Generations Z and Y, crochet has a growing following across the globe, becoming one of the must-have trends to follow as we head into this year’s holiday season. From tops to shorts, skirts, dresses, shoes and accessories, this traditional technique well known to our ancestors is once again entering women’s closets and on social networks this year.
What would summer be without crochet? Since the start of the pandemic and the boom in DIY, crochet has continued to convert, young and old, to the point of inspiring new vocations on social networks. And the less skilled with their hands, no longer hesitate to turn to specialized stores, as well as major fashion brands, even luxury houses, to find ‘THE’ crochet piece that will make all the difference on the beach. .
Considered by some to be the chicest style of the moment, crochet is indeed the hottest summer trend, which many celebrities were anticipating at the very popular and no less trendy Coachella festival.
While bohemian chic didn’t quite find its way into this year’s California festival, which was frequented by various celebrities over two weekends, crochet clearly made its way to the desert event. Influencers and models like Leonie Hanne and Gizele Oliveira, or stars like Vanessa Hudgens and Laura New, all showed up in crochet outfits, with a focus on flower-covered tops, skirts, swimsuits and even bags adorned with messages, slogans and brand names. .
In its latest “Summer Dressers” report, fashion search engine Stylight* confirms the trend, noting that raffia and crochet bags saw searches increase by 112% on its international platforms, and by 128% on Google, from April 1 to 18. , compared to the same period last year. And it’s not just crochet accessories that are grabbing attention, as crochet sets have also gained traction in recent weeks, with a 33% increase in search interest on Google. And it is clear that the trend will continue with the (massive) influx of crochet swimsuits as the summer months approach.
Stylight, which has taken a look at the top 10 trends for summer 2022, also reveals that orange and brown are among the hottest colors this season, while zebra and tiger prints are a hit in terms of patterns. When it comes to accessories, wedges will reign supreme as soon as the sun shines, whether in the form of sandals or dress shoes. And given the younger generations’ love of all things 90s and 2000s, the colorful microbead necklaces popular during those two decades will also be making a comeback.
*For the purposes of this report, clicks on Stylight and Google searches were analyzed, covering the period from April 1, 2022 to April 18, 2022, compared to the same period the previous year.
Feature image credit: Muhammadtaha Ibrahim Ma’aji on Pexels
Header image credit: Nicolas Postiglioni on Pexels
This article was published via AFP Relaxnews