Kelly Limerick talks about her new art wall for the fashion brand


It’s easy to think of a Gucci boutique as an adult candy store.

Step inside one and you’ll be treated to colorful confections in all their forms (think bags, clothes, shoes and jewelry, because a maximalist should never be forced to choose); you will be seduced by an assortment of rich textures (feathers, sequins, exotic leathers) that you will want to touch.

At the Gucci flagship in Marina Bay Sands, recently refreshed for the brand’s 100th anniversary, these sensory delights will be found not only in products designed by Alessandro Michele, but in a five-meter-long wall display by Kelly Limerick.

The self-taught crocheter is known for her eclecticism, which applies as much to her style as to her textile works. (On the day the Gucci MBS store reopened, for example, Kelly’s face was framed by a crocheted pink mask and glittery yarn braids.) In other words, she fits right into the Gucci universe. , which is why the Italian fashion brand asked him to create its first in-store art wall display in the region.

Art wall by Kelly Limerick, now on display in the Gucci MBS boutique (Photo credit: Gucci)

The artwork, like the rest of the store, captures a clash of ideas: man versus natural, modern versus traditional, spontaneity versus precision. Creative impulse is what informs most of Kelly’s artwork, which took three weeks to complete, but the lace curtain in the center required her discipline to hand-stitch her intricate GG monogram. And there is, in fact, more to discover beyond the veil.

Below, Kelly Limerick takes us through the knitted details of her colorful masterpiece.

What inspired your design for Gucci?

I absolutely loved the last scene of the Gucci Aria video – the part where the girl pushes open the doors and a burst of light comes through. She then enters an earthly paradise, surrounded by plants, frolicking animals and free people. I wanted to recreate, more than the visual, the emotion of transcending into nature from the artificial – represented by the darkroom in the video.

In my works, I have used tiles to represent the man-made world. The wooden window in the center emitting ‘daylight’ symbolizes an exit – or an ‘entrance’ depending on how you look at it – into the other world. The crochet plant shapes of my work slip through the tiles, showing the strength of Mother Nature as she embraces man. Finally, I included a shimmering lace curtain in front of the window to give it an air of mystery; a nod to certain pieces from the Gucci Aria collection, which showcases shimmering materials and lace.

Part of the textile surplus from the Gucci Aria collection also features in your work. Can you tell me more?

I’ve worked with trash as well as objects destined for trash in my previous works, and that’s something I try to explore. Not only for the sake of “sustainability”, but also to give more character to my work. In this particular project, I requested a surplus of textile from Gucci to include in the piece. It really gives the installation more personality with pops of color, as well as varying textures – especially the shimmering fabric that is so recognizable and visually ties the artwork to the collection.

Kelly Limerick at the Gucci MBS store opening
(Photo credit: Gucci)

How did you feel when you were asked to design it for Gucci?

Of course, I was extremely honored, being a long-time Gucci fan. I would say it’s not just the fact that it’s a huge, globally recognized brand that excites me; but it’s also that I resonate with the spirit of the brand and that I like its audacity and aesthetics.

Also, I’m proud that crochet (or textile art) has reached this stage where it’s featured in an art wall at Gucci. I feel like this is a huge step forward for textile art in Singapore as it is not widely recognized as an art form (and sometimes still considered a ‘craft’), and I am happy to be able to be the artist who has the chance to push this boundary.

Do you have a favorite look from the Gucci Aria collection?

Not one in particular, but I love anything with feathers because of the movement it brings.

Finally, what do you like the most in the Gucci universe created by Alessandro Michele?

I feel like he blurred the lines between fashion and art, and embraced so many different forms of expression, culture and people. This inclusion and recognition that we are all different but beautiful in our own way is something that I really appreciate.

Gucci’s flagship store (#B1-109) is now open at The Shoppes at Marina Bay Sands.


Comments are closed.